Fast-moving Consumer Goods

Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. It ranges from a variety of non-durable goods such as soft drinks, toiletries, over-the-counter (OTC) drugs, processed foods, and other consumables. FMCG often have a short shelf life, because the product deteriorates quickly. FMCGs like meat, fruits, and vegetables, dairy products (milk, cheese), are greatly perishable. While other goods like alcohol, toiletries, pre-packaged foods, soft drinks, chocolate, candies, and cleaning products, are perceived to have high turnover rates.